PRODUCT DIFFERENTIATION ANALYSIS OF EFFECT ON CUSTOMER SATISFACTION

Era of globalization marked by the commencement of trading that knows no national boundaries. Changes occur at a rate faster than ever before. Global power will continue to affect the lives of the world community. Technology will continue our awesome and do things that are not previously resulted terpikirkkan no restrictions to protect the interests of a country's trade with other countries. The more people, more and more countries. Companies are free to decide what is to be made and sold, so now would be risky business strategy, as well as when switching to a new business strategy.To face the increasing competition needed a reliable and capable of anticipating on any competition that can run the company effectively and efficiently. Thus, it is a required-to be able to properly utilize the economic resources that exist within the company so as to produce the maximum return for the use of economic resources.Efforts to create a product that excels in marketing activities, companies need a strategy to influence the market by seeking business opportunities in the form of products and services in the form of services, thus it allows the company to produce products with better quality than ever before and better than rival products, in order to attract consumers in general, especially users of these products and can certainly meet consumers' satisfaction as users or consumers who use these products.Companies today strive for a leading position in the market, rather than having to accept a position in the ranking of second in the market, the companies emphasized to retain customers and not just get a new customer. The company also had to broaden their offer mix in an attempt to get a share of the customer and not just market share. In addition the company must identify the customer. they are able to generate profits and provide special services, companies should base their decisions on customer lifetime value, and not on profit maximization at this time.Companies must, be aware that today's customers find a lot of products in a variety of combinations of goods and services at a certain price level, as well as their expectations of quality and service will continue to increase. In the midst of so many choices, customers. tend to choose the offer that best suits the needs and expectations of each. They buy based on their view of value, because it's no wonder that companies who excel in the present is a company that managed to satisfy even their target customer delight.Based on a fundamental change in the way of thinking that marketing is a paradigm shift from sales to customer creation.First transaction oriented marketing, now more insightful relationship. Observation of the presence, every company should be aware that they have to face the forces of competition are very sharp, because now that the market has turned into a buyers markets, market power in the hands of buyers, companies tend to have to pay attention to all the needs, satisfaction and consumer tastes by Therefore, marketers must be able to cope with the problems arising out of desire, perception, reference, shopping behavior and lifestyle factors their targeted customers. Moreover marketers must also understand the various influences that arise and policy or strategy that is directed against the buyer and the development of an understanding of how consumers actually make the decision to buy the product.Competition is getting tougher, as a challenge and motivation to achieve the planned targets. Basically the success of an enterprise in producing and marketing their products, is largely determined by the accuracy of the strategies used by the company is implementing policies that product differentiation is a business that is special distinction to the various products produced.With the increasing number of companies that produce similar products, as well as various service companies serving similar services, the success of companies in marketing their products is determined through market research process is able to identify relevant opportunities to facilitate in determining the marketing strategy.Product differentiation is how the company offers products company that has a competitive advantage (having something better), unique to distinguish the company's offer competing bids. Thus it can maximize total sales as a basis to enter and win the competition.M. stores Three Motor is one store that sells spare parts, servicing servicing / repair light two-wheeled vehicle, but rather to provide services focusing motor modifications, for those lovers of the motor (Bikers). Nowadays a motorcycle is more than just a tool of everyday transportation. For many people, the motorcycle is a hobby, whether it be a penchant for doing the race, attractions, adventurous, up to modification. For these people it is a motorcycle comrades, friends and recreation experiences. Even sometimes they treat it like a friend of his vehicle in the test all potential diri.Bagi those motors are not just iron horse, because it will end there. Bikers For they are not only menservicesnya when sick, but also take care of him (maintainance) so handsome and fit well. On this basis the company tried our best provide goods for the purposes of modification (in accordance with the wishes and orders of consumer), which is a trend in the automotive world today.